Why do vapes have flavours?
Vape flavours are one of the most talked-about parts of vaping. Today there are thousands of vape flavours available around the world.
Did you know?
Researchers in the Netherlands identified nearly 20,000 flavoured vape products on the market.
Some countries have unusual flavours such as garlic, crab and tuna.
Can you think of anything else that comes in 20,000 varieties?
Probably not.
Why would anyone need a garlic-flavoured vape? So why would vape companies create so many flavours?
That’s a question worth thinking about.
What are vape flavours?
Flavours are added to vape juice to give it different tastes and smells.
Many vape flavours were first made for food and drinks.
This is why vape flavours often taste and smell like fruit, lollies, desserts and fizzy drinks.
Why do vapes taste so sweet?
Most vape products contain nicotine.
Nicotine tastes bitter on its own and many people don’t like the taste.
Flavours help cover up the taste of nicotine and make vaping taste sweeter.
This is one reason why vape flavours are often strong and smell nice.
Do flavours change the way we think about vaping?
Which one sounds more appealing?
STRAWBERRY WATERMELON
or
NICOTINE AEROSOL
Most people would probably choose Strawberry Watermelon.
The point isn’t to trick people. It’s to show how names, flavours and smells can affect the way we think about things.
If something tastes and smells nice, people may be more likely to think it is safe.
Sweet and fruity flavours can make vaping seem safer than it really is.
Key takeaway
Flavours do more than change the taste of a vape.
They can make vape products smell and taste more appealing, help cover up the taste of nicotine and affect the way people think about vaping.
Understanding why flavours are used can help you think more carefully about the vapes you see around you.